Nike Price Hike: Shoes & Apparel to Cost More June 1, 2025

Nike has announced it will increase prices on select footwear and clothing items beginning Saturday, June 1, 2025, as the global sportswear giant adjusts to new U.S. tariffs and continued supply chain cost pressures. The move comes shortly after Adidas issued a similar warning about upcoming product price increases in the U.S. market.

🔺 What’s Going Up in Price?

Starting next week, Nike customers will see higher prices on many adult products sold online, in retail stores, and via authorized partners:

👟 Footwear Adjustments:

• Nike shoes priced over $100: Increase of up to $10
• Models in the $100–$150 range: Increase of approximately $5
• Sneakers under $100 & Air Force 1: No price change

👕 Apparel and Equipment:

• Adult clothing and gear: Price hike of $2 to $10, depending on category
• Exempt:
  • Children’s apparel
  • Jordan-brand clothing and accessories

💼 Why Is Nike Raising Prices?

While Nike cites seasonal pricing strategy adjustments, the timing of this change strongly correlates with:

• New U.S. tariffs targeting imports from Vietnam and China, where over 95% of Nike shoes are manufactured
• Rising raw material and logistics costs tied to ongoing global supply chain disruptions
• Competitive pressures, as Adidas has also publicly stated it will increase prices in response to the same challenges

📉 Industry-Wide Impact

Analysts suggest Nike’s move could trigger a ripple effect across the sportswear industry:

• Adidas has already signaled a price hike
• Puma and other athletic wear companies may follow suit to maintain profit margins
• Retailers could also raise shelf prices in response to brand-level changes

🛒 Nike Resumes Sales on Amazon

In a parallel strategic move, Nike is resuming direct sales through Amazon U.S. for the first time since 2019, aiming to expand distribution channels and improve product accessibility.

💡 What Should Shoppers Do?

If you’re planning to buy Nike gear—especially premium sneakers or adult apparel—now is the time to do so:

• Buy before June 1 to avoid price increases
• Look out for promotions or clearance deals on current inventory
• Children’s items and Jordan apparel will remain at current prices

🔍 Summary

Nike will implement price increases between $2 and $10 across much of its adult footwear and apparel lineup starting June 1, 2025. The move is widely seen as a response to new tariffs and global cost pressures, and follows a similar announcement by Adidas. However, popular models like the Air Force 1, children’s products, and Jordan-branded gear will remain unchanged.